Storytelling is not a cure-all. Without a cognitive framework, stories are mere entertainment, fun to listen to but serving no purpose. You can learn how to structure, deliver and elaborate on an anecdote, but that will get you no closer to giving an effective presentation. On the other hand, the facts alone are also not enough. Being rationally persuaded of something in no way means that we will act accordingly. How often don’t we come across ideas that we endorse completely but then disregard? If an idea fails to move us, we won’t act on it. If you want to use storytelling to achieve success in business, you need a story strategy. That involves creating a solid Storydesign and then enhancing the outline presentation with the art of Storytelling. This approach produces presentations that are crisp, persuasive and riveting. During this two-day course, you’ll learn how to create presentations that have a real impact. #communication #leadership #storytelling #presenting #influence