So a business organisation must make sure it understands the needs of its prospective customers and then enable them to find out about the product or service and how it will benefit them. A careful marketing campaign will help the organisation to achieve this. But while comunicating this should also support the brand you are building. In this unit, you will learn how a marketing campaign is planned and developed. You will explore a range of different objectives that can be included in a marketing campaign such as increasing sales or market share, or establishing a brand image, and explore the various stages of the process an organisation goes through when developing its campaign. Using your understanding of these factors, and of marketing models and tools, you will develop your own costed marketing campaign for a given product. You will examine the marketing aims and objectives for existing products and use your own independent market research data to make recommendations about the type of marketing campaign a business organisation should undertake. To complete the assessment task within this unit, you will need to draw on your learning from across your programme.