Understand how crises emerge, progress, and impact individuals and organisations; Find out what key activities to carry out in each phase of the crisis management lifecycle (prevention & preparation, response and recovery); Understand the fundamental principles of crisis management methodology and apply them to basic crisis scenarios; Explore how an Internal Crisis Management Organisation works and how to participate effectively in a Crisis Management Team meeting; Understand best-practice internal and external crisis communication principles and apply them to basic crisis scenarios; Grasp the fundamental principles of stakeholder analysis and reputation management.